September 26, 2017
Author: Mel Brunner, Special Events Coordinator
I like to decoupage stuff using my old magazines. I was looking for flower images for a lamp base and came across a beautiful image of a man dancing with his young daughters in a magazine from April 2005. The caption read, “YOU’LL WEAR OUT BEFORE WEAR-DATED® DOES.
What struck me most was the joy on all their faces, which stirred a memory of my own dad playing with me as a small child. Here in this advertisement was a man in a living room, with loosened up office-work clothes holding one daughter’s hands while she stood barefoot on his shoes - smiling at the other daughter eagerly waiting her turn. Sweet! I loved it and ripped it out for a future project. The ad was from Midwest Living– not exactly a popular top seller in the supermarket. Then it dawned on me that the father and daughters were African American. Why don’t I see more images like this?
What happened to powerful family images in advertisements? I look at advertisements now and rarely see parental love and interaction with children unless it is of a woman and baby! Those images are great, but what about the men? I see little positive reinforcement of fatherhood, responsibility, and routine (such as coming home) in magazines unless it is around Father’s Day with celebrities. Too bad.
This got me thinking about quotes on fatherhood. This one says it all: “My father didn’t tell me how to live; he lived, and let me watch him do it.” - Clarence Budington Kelland. This one says more: “Sometimes the poorest man leaves his children the richest inheritance.” - Ruth E. Renkel. Inheritance can be as simple as great memories.